There were two concepts that we wrote down, two key things. This was back in 2014.
Non-judgemental and path or journey.
We thought about Roadmap, blueprint, that type of thing. When we Googled “non-judgemental” the ONLY thing, much to our surprise, was the book of Mathew from the bible. So…..lol….the concept is a public thing, secular. So we took Mathew and feminized to Maddy and VOILA…that’s the origin!
MADDY – we got a trademark for the name, it was easy because the name was so distinctive.
P.S. When Maddy’s Roadmap was founded we thought the concept was so good, the value was so good, that it would take off on its own……it didn’t!!!! It needed fermenting….like fine wine.